Do you ever stop to think about the photos you're using?
If you are running a business, whether it’s a national company or small local enterprise, there is no getting away from the fact that your online presence is pretty crucial.
In this digital age us ‘consumers’ are expecting answers to their questions in a few clicks…maximum! If something takes longer than that then we’re already yawing and planning what we’re having for dinner instead.
The one sure fire way to make an impact is images. A price can’t be put on good quality images.
While the temptation is there to use ‘stock’ images and as useful as they can be in some circumstances, they aren’t of you, or your business, or your products. This is what you want to showcase after all! You want to get customers to know YOU!
If you are confident taking your own images to best capture your product then great, use them.
If however you aren’t as sure about what lightning will best show off your products, what angle would be right and the composition, then having some commercial shots done may be a consideration for you.
You may be surprised too at the in-expense, especially the potential ROI you could achieve.
A few good quality commercial shots can be used across all your media, from your website, to leaflets, to your social media posts, It can really help cement your ‘brand’ too, you’re more likely to achieve engagement from your posts if you have a nice clear image to accompany your texts…we are that lazy, we’d rather SEE first, read later!
It doesn’t have to just be images of your products, it can be ‘action shots’ if it’s a service you offer or some clear, consistent staff pictures that send out the right message for your business.
Linkd in photos, portfolio photos…they all count, new employers will almost no doubt check your linkd in feed, probably not the best medium to use that festival shot of you proudly holding a pint aloft!
If you have any questions about commercial shots, portrait shots, or want some advice, or to book a session just drop us an email.
Happy to advise and help where we can .
Thanks for reading!!